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Omni Channel Business Consulting.

Lean Product Development, Integration, & Optimization.

Specializing in Sales, Operations, & Marketing.

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Uber Eats Bottom Line Growth

Date:
2021-2022

Location:
Southern California

World-Wide

Problem:

Compounding Problems caused lost profits, lost revenues, bad customer service, and high driver turnover.

Technology companies can face compounding problems during the scaling process. A small structural, cultural, or technical problem increases exponentially once the company is scaled from millions of dollars in revenues to billions of dollars in revenues.

The implicit costs of poor process management resulted in lost profits, lost revenues, bad customer service, and high driver turnover. Sales and operations execution is the complete process or end to end business cycle covering the customer order, fulfillment, delivery, and payment. Accountability with stronger process management reviews to identify problems and create solutions for bottlenecks, errors, or inefficiencies within operations were recommended and implemented.

Solution:

Operations Optimization.

Customer Service Optimization.

Results:

MMs in cost savings, increased profitability, & bottom line growth.

Excessive restaurant/retail store closed/not accepting order fees paid to drivers were eliminated with discretion using automation. Unproductive wages paid out to customer service staff on the phone with drivers in line at restaurants or just waiting on the phone decreased. Fees paid out to drivers and unproductive wages paid to customer service staff increased available cash flow for Uber Eats.

Additionally, authorization reversal funds from "confirmed" closed/not accepting order restaurants were released from "on hold," thus increasing sales revenues.

Uber Eats staff can work on higher value revenue producing tasks, drivers spend more time on actual deliveries, partners/restaurants increased sales while concurrently increasing customer satisfaction. Uber Eats increased cash flow with reduced operating expenses, decreased onboarding expenses, and reduced service charges/bank fees/credit card processing fees.

Operations analysis created additional areas of opportunity to increase profitability with real time driver's analytics. This real time driver analysis can be used across all Uber platforms as a sales benefit.

Review Sample Case Study

Leverage your company's competitive advantages to capitalize on global economic trends and changes in consumer behavior.

Uber Eats Top Line Growth

Date:

2011-2022

Location:

Los Angeles County,

Southern California,

California.

World-Wide.

Problem:

U.S. Market Saturation, inflation, and economic downturns threaten long term revenue growth.

Solution:

Sales Channel Optimization

Mitigate Risks.

Business Model Innovation.

Expand into Adjacent Markets.

Diversify Revenue Streams.

Strengthen Retention.

Drive global Top-Line Growth.

Results:

MMs of Increased Global Sales Revenues & Increased Profitability through Top Line Growth.

The revamped Uber Eats' customer sales journey is now "easy to use," customer centric, and integrated within a multi-application ecosystem, effectively fostering loyalty among new and returning customers, market share increased within Uber Eats food delivery, multiple market expansions into grocery delivery, retail delivery, and software services. Additionally, business model innovations created opportunities for increased driver pay, lower driver turnover, decreased driver costs, increased profit margins for restaurant/store partners, increased inventory accountability and software services, potential new product/market growth within Uber Freight & global grocery services, increased profitability, and increased long-term revenues through top line growth.

Deliverable:
Sales Channel Optimization.
Market Analysis.
Business, Company, Organization Assessment.
Strategy & Business Development Planning.
Product Development.
Strategy & Business Development Implementation.

Company/Topic:

Uber Eats
Market Expansion

Alcohol Delivery

Grocery Delivery

Retail Delivery

Cross Platform Sales

Restaurant Software Development

Grocery Store Software Development

Inventory Control Software Development

Omni Channel Supply Chain Logistics Software

Related/Mentioned Companies:

Shipt

Target

Walmart

Amazon

Instacart

Doordash

Grubhub

Postmates

Carrefour

Drizly

GoPuff

Uber Freight

Implementation:

Steve Wozniak, co-founder of Apple, expressed that software should be "intuitive, easy to use, and designed to enhance user happiness."

Your customers' sales journey should be straightforward and intuitive. Tasks reviewing inventory, checking out, adding items, or substituting products mirror basic transactions that occur in physical stores. Just as these experiences are essential in retail stores, the online and mobile app sales journeys should be equally seamless, if not more so (it is easier for customers to purchase elsewhere when your application is difficult to use vs. a customer exiting your brick-and-mortar retail store to purchase elsewhere).

An increase in negative experiences, or "Nos," can deter customers from purchasing your products or services, while positive experiences, or "Yeses," can boost sales, enhance per transaction revenue, and increase customer lifetime value.

During the Implementation and Optimization phase with Uber Eats, high expectations for the final product (customer's sales journey) were established and reinforced through communication among stakeholders at various levels, including investors, executives, management, and engineers. The production of Swan Lake served as a metaphor for our final product expectations. Each performance is meticulously choreographed, rehearsed, and refined, culminating in a polished Broadway show. Similarly, Uber Eats' customer sales journey should be user-friendly and visually appealing, creating a memorable experience that leaves a lasting impression.

To capture market share from new adjacent markets, Target corporation-owned Shipt was used as a benchmark to exceed customer expectations. Target purchased Shipt to compete against rivals Amazon and Walmart. Then integrated the delivery company perfectly to provide its customers a seamless omni-channel experience.

Uber Eats Before

Review Sample Case Study

Capture market opportunities that align with your company's mission & operational capabilities.

Date:
2013-2016

Location:
Main Campus
University of Southern California
Los Angeles, California

Health Science Campus
University of Southern California
East Los Angeles, California

University of Southern California
Product Diversification

Deliverable:
Strategic Planning.
Market Analysis.
Sales Forecasting.
Product Development.
Operations Optimization.
Product Diversification.

Solution:

Product Diversification.

Results:

Revenues projected to increase x2 to x3 with an emphasis on monthly sales revenues during unit and company's slow seasonal periods. Maximized profit margins projections via product diversification with an opportunity to corner the market, thus increasing long term sales revenues, customer retention, & per customer profitability. Expected increase in wages, jobs, and brand exposure.

Problem:

On campus sales revenues decline 50% yearly for parent company University of Southern California Hospitality Services caused by students exiting required meal plans. Intra-company & product cannibalization occurred. Strategic Redundancy, Market Overlap, Near-In Strategy used to keep external competitors out.