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New Market Disruption. Market Analysis.
Date
September 3, 2022
Location
North Hills, California,
Los Angeles, California
Company
Galpin Ford,
Galpin Honda,
Airport Marina Honda,
Capital One,
Car Max,
Bing/Microsoft,
Google/Maps,
Yahoo Finance
Results:
Recognized unrealized value opportunity within the satisfaction gap of current customer experience and desired customer experience within the automotive sales and loan industry. Hypothesized the solution to the satisfaction gap may create a new market disruption within the automotive sales and loan industry that may also be applicable to several additional industries. Thus, creating a market disruption in each of those industries or creating a whole new market.
Overview:
Overview: Analyzed current automotive industry's customer journey from the beginning to the final sale. Recognized opportunity to address customer satisfaction gap with car sales and loan applications by potentially combining multiple enterprise systems, eliminating the need for applications from multiple sales channels and streamlining the process between dealerships and banks/lenders. This innovative idea aims to bring a breakthrough in the industry, making the car loan application process more efficient and user-friendly. This new market disruption idea within the auto industry led to a broader macroeconomic market analysis with potential new opportunities across multiple industries; opportunities for automotive loans, student loans, mortgages, personal loans, credit cards, and commercial real estate loans to become more efficient and user friendly. All opportunities within each industry are potential billion-dollar markets.
In Depth Analysis
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